The Netherlands - Spotr’s platform can get complex, but beneath the surface it's adding a lot of value in a logical way. So Spotr came to me for a way to excitingly summarize the process visually, while staying true to the actual functionalities of the tools. I took the spots from their branding, and turned them into the main characters. Bouncing their way through the video, to help the audience understand what Spotr is all about!
concept development • style development • storyboarding • branding • design • animation
The starting point for the video was to see Spotr as a light source. It's here to illuminate the “black box” of hard-to-grasp information. That idea sparked a visually rich concept, full of contrast and clarity!
Concepts
To get to the final image, we went through multiple renditions of the visual concept, fine-tuning the balance of 2D and 3D elements to find the perfect match for the video.
Nadine van der Wal
Head of Growth, Spotr
Lucas’s ability to deliver top-quality work while adeptly guiding the creative process was truly impressive. He has a keen understanding of the potential pitfalls in the creative journey and knows precisely how to steer clear of them.
He also brought out the best in our team during the creative process, fostering a collaborative environment where ideas and creativity thrived. I would not hesitate to work with him again in future projects. Absolute 10/10.
