The Netherlands - A lot of people in The Netherlands grew up spreading Blue Band on their bread, myself included. Or at least my parents did it for me. So it was an honor to make a small animated video in celebration of Blue Band's 100th birthday!
concept development • style development • storyboarding • illustration • animation
Since Blue Band is all about helping kids grow up, I channeled my inner child, and went with a playful, simple, and colorful art style. Mixing in real imagery from the past, we focused on showing where Blue Band came from, before highlighting where they're going next!
After 100 years, it was time to give the iconic "Blue Band Girl" from their first ever commercial a make-over. We started by giving the lady a more modern look, but soon figured out we wanted her to represent the future generation.
Paula Jentjens
Marketing Manager Benelux, Upfield
Lucas delivered amazing work. Very happy with the collaboration! ⭐⭐⭐⭐⭐
